• You need original, well-researched content that answers real user questions and doesn’t sound like a robot wrote it.
• You are looking for a creative partner who can write across formats: long-form articles, short-form blogs, social media content, eBooks, and whitepapers with a strong editorial lens.
• You want to rank on search without sacrificing clarity, voice, or usefulness.
• You care about building trust with your audience through consistent, high-quality content that reflects your expertise and doesn't just fill space.

• Start by mapping what’s already been said and then dig into the gaps. I look for missed nuances, cultural blind spots, and entry points that haven’t been overdone.
• Use competitor and audience audits to figure out where demand exists without satisfying content.
• Pull insights from SME interviews, Reddit deep dives, Instagram comments, podcasts, and search trends to understand both mindset and intent.
• Use SEMrush to identify short- and long-tail keywords that align with how people actually search, and use that to inform ideation, not just plug into drafts.
• Build stories with structure, voice, and search in mind: optimizing title tags, headers, meta descriptions, and alt text as part of the process.
• Design simple, on-brand creatives in Canva to support each piece.
• Write scroll-stopping social captions and lead text that match platform behavior.
• Contribute to content pillar planning by spotting recurring patterns in keyword data and reader interest.

Do you want someone who can handle SEO and content? I can help get more eyes on your website!