Akansha

If I had to describe myself in <10 words: Ex-lawyer turned content strategist and features writer.

By day, I write product-led content for B2B SaaS brands.

During caffeinated all-nighters, I  help run Pop Cult Bharat, an editorial passion project by ex-Film Companion writers and creators, so that I stay rooted in culture and film.

My work has appeared in The Established, where I unpack skincare, wellness,  and all things woo-woo (yes, astrology) with depth and data. I also helped the team improve SEO across the board, boosting clicks, impressions, and session time through story-first, search-smart edits with SEO practices.

Before that, I was at Film Companion, working under Anupama Chopra, India’s leading film critic, where I wrote SEO-driven pieces and explainers that broke down films, old and new, and consistently ranked on search.

Feel free to hang around the site, read a piece or two, and say hi if something clicks.